"We have one WhatsApp number and five agents, and each of them holds the phone for a while." If that sounds familiar, you need the WhatsApp Business API. The regular WhatsApp Business app is made for a small shop. Once messages pile up and the team grows, the problems start: lost messages, customers waiting for hours, two agents answering the same person, and nobody knows who promised the customer what.
What changes with the WhatsApp API in Klamna
A shared inbox for many agents
All messages to the number arrive in one inbox the whole team can see. Each chat is assigned to an agent or a team, with internal notes for colleagues, canned replies, labels and an SLA timer that flags late replies. When the agent is done, they resolve the chat and the customer gets a satisfaction survey.
Every customer with their history
The chat is linked automatically to the customer's record in the CRM by phone number, next to their calls, tickets and orders. The same shared inbox also handles Messenger, Instagram, Telegram, website chat and e-mail.
Official templates and campaigns
Send campaigns with Meta-approved WhatsApp templates to contacts, leads or a CSV file, with variables such as the customer's name, and schedule them. Replies come back to the same inbox, and AI (optional add-on) can follow them up. Templates must follow Meta's policies, and recipients must have agreed to hear from you.
Chatbot and auto-replies
Simple chatbot menus answer common questions and route customers to the right team, with no AI involved. If you want more, AI agents answer from your company's knowledge base and hand over to a person when needed. Details on the AI WhatsApp chatbot page.
New customers from ads
Leads from website forms and Facebook and Instagram ads enter the system through lead capture, and can get an automatic WhatsApp welcome.
About message costs
Meta charges for WhatsApp Business API messages according to its official rate card and the message category (marketing, utility, service, authentication), and those prices change from time to time. Always check Meta's official page. The Klamna subscription is separate and paid in EGP from the wallet by card, Meeza or mobile wallet through Kashier.
Who is it for?
Online stores confirming orders (see COD order confirmation), clinics booking appointments, real-estate companies handling leads from ads, and any customer service team.
How to start
- Sign up for Klamna and pick your business.
- Connect your company number to the WhatsApp Business API from settings; our team helps if you need it.
- Add agents and group them into teams.
- Prepare canned replies and the chatbot menu.
- Submit your message templates for Meta approval and launch your first campaign.
Comparing WhatsApp platforms? See pricing or talk to our team for a walkthrough on your own numbers.
Last updated: