Call Center and CRM Reports: Report Builder and Custom Fields

Build your own reports on calls, chats, customers and sales: filters, grouping, measures and charts, then share, schedule or export them to Excel.

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Highlights

  • Reports on calls, chats, customers, sales and tickets
  • Filters, two-level grouping and ready measures
  • Table, bar, line and pie charts
  • Share, schedule by e-mail and export to Excel
  • Custom fields in forms, filters and reports

Every manager has a question no ready-made report answers: how many leads from a given project campaign became bookings? What is the answer rate of the order-confirmation queue in the afternoon? Which agent has the most tickets past their SLA?

In Klamna you build the report yourself, with no developer and no manual spreadsheet work.

On any data

Leads, contacts, accounts, quotes, invoices, tickets, tasks, calls and chats.

Simple steps

  1. Pick the source and the period.
  2. Add filters (the same filters as the lists, including your custom fields).
  3. Group by one or two fields (agent, team, source, queue…).
  4. Choose measures: count, win rate, answer rate, average talk time, tickets past SLA, paid and VAT…
  5. Show it as a table, bar, line or pie chart.

Share, schedule, export

  • Keep a report private, or share it with the company or with selected roles.
  • Schedule it by e-mail.
  • Excel export in one click.
  • Everyone sees only what their own permissions allow.

Custom fields

Add your own fields to leads and contacts (text, number, date, list…) and use them in forms, filters and reports. For example: project and unit type for real estate, order number for online stores, requested course for education centers, policy number for insurers.

The report builder complements the ready-made call center and quality reports.

Frequently asked questions

What data can I report on?

Leads, contacts, accounts, quotes, invoices, tickets, tasks, calls and chats, including the custom fields you added.

Does everyone see every number?

No. Whoever runs a report sees only what their own permissions allow in that module, even when the report is shared with them.

Can I receive a report regularly?

Yes. Schedule it to arrive by e-mail daily, weekly or monthly, or export it to Excel whenever you need.

Try this feature yourself

Leave your details and our team will contact you within one working day.

  • Arabic & English, full right-to-left
  • Invoices linked to the ETA e-invoice system
  • Official WhatsApp Business API
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